A
young architectural firm sought marketing help and and direction.
The two partners were seeking an employee for outside sales when they
hired EntroThrive. It was quickly apparent that in order to get
results from an outside sales person the partners needed to determine
and clarify their marketing goals.
To
assist in creating focus and achieve positive results, EntroThrive researched
and presented options for pursuing specific target markets.
Through this evaluation, we also explored various plans to market the
unique design process offered by the firm. Once an overall strategy
was developed, the marketing plan was written. The plan set milestones
and budgets, identified publishing opportunities, available design awards
and appropriate networking groups , and included a job description and
accountability grid for all marketing activities, including outside
sales.
In
developing the marketing plan, EntroThrive also reviewed the firm's
collateral materials. They lacked focus and did not reflect the
ingenuity of the firm and its owners. With the assistance of a
prominent advertising agency, we were able to suggest a gradual roll-out
of new materials that fit the firm's style, spirit and budget.
One
year after EntroThrive submitted the marketing plan to the client, the
firm had been published and received an Association of International
Architects Award for Design Excellence.
